pictuRe tHis, pondeR tHAt
pictuRe tHis, pondeR tHAt
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Advertisements and videos were created by Kara as part of a multi-week promotional effort leading up to an art show for one of Nashville's most well-known artists, Phil Ponder. The show, cleverly titled Picture This, Ponder That is hosted by Picture This Creative Framing & Gallery, and is considered their largest event, occurring annually since 2013.
My promotional efforts are believed to have caused the highest attendance on record plus a 30% profit increase as compared to the previous year.
Instagram & Facebook
Week 1
Week 2
Week 3
More froM pictuRe tHis
More froM pictuRe tHis
Instagram Posts & Carousels (all created prior to Instagram's updated dimensions)
Instagram Carousels
The new owner desired fresh branding without losing recognition. Using real paint, Kara refreshed the old logo (for large-use only) to better match the creative environment.
Original logo
Updated logo (large-use only)
Web Design Samples
tHe fRAMe puzzle
In addition to high-end fine art, the gallery also carries art-related gifts. Picture This is known for having over 1000 frame corner samples covering an entire wall: more options than any other frame shop in the Nashville area.
Kara & team created a puzzle to support the local business "one piece at a time." The real frame around the frame was perfect for puzzle-lovers who like to do the outside border first.
Chalk Sign Designs
Chalk Sign Designs
The gallery is on a strip with several restaurants (with potentially long wait times) that cause the sidewalk to be occupied. Kara offered to take over this role to draw something purposefully chaotic and eye-catching enough that it would cause a passerby to become intrigued.
Gallery Photos for Social Media
Gallery Photos for Social Media
Google Sites
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