spread orange tHis septeMber
spread orange tHis septeMber
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A month-long campaign for Second Harvest's annual Hunger Action Month (HAM) efforts. Spread Orange this September encourages East Tennesseans to put their volunteer spirit into a victory even greater than UT football: food security in our region.
Event Logo/Sticker Design**
In 2024, I worked the sponsors logo into ours in a way that followed their brand guidelines and hinted at a smile below their dental logo.
In 2025, I added the simple orange stem, elevating the logo into a symbol everyone in East Tennessee can get behind.
Sidewalk Decal**
Placed in Downtown Knoxville on pedestrian bridges, high traffic areas & more
Window Cling**
Placed at businesses and sponsor locations around our 18-county service area
T-Shirt Front**
T-Shirt Back**
Although the annual campaign focuses on advocacy, education, and awareness rather than primarily fundraising, my display and Meta ad efforts through Feathr in 2025 led to a conversion value of $38,983.85.
The animated ads I've designed for Feathr during my time with Second Harvest have consistenty pushed us past industry average click-through-rates, leading to more website views, cookie captures, & conversions.
Meta Ad** (Facebook/Instagram)
Display Ad**
Display Ad**
Event TV Graphic**
Display Ad**
Google Sites
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